You click to buy the index fund. Yes, you notice that its liquidity is quite low, but you don’t have much knowledge and experience in researching the individual companies yet.

Your order is filled. You’re one of the owners of the fund.

You refresh your browser to see how the counter fares.

It drops for another 20 points just as the index itself drops for 14 points something .

You frown…

If you decide to buy more & thus, do that ‘average-down’ thing, click here.
If you decide to cut your loss immediately, click here.

You spend the evening trying to find out which broking house to use.

The reputable company--the first established one--may be a good idea as it is reliable. Sure it will cost you more in commission charges, but at least you know the firm is credible.

On the other hand, you may use your stock trading account to trade very often. The comission charges will accummulate significantly. Not good, not good...

You come across this other firm. It offers the same service but its commission fees are much lower.

You are pondering...

If you still decide to use that 'first established, reputable' firm, click here.
"A penny saved is a penny earned"---and so you choose the other firm as you click here.